Comments on: Sending a clear message in logo design

By: Hank Sword

Hank Sword — Thu, 05 Aug 2010 19:29:16 +0000

@EnriqueG,
I agree with the thought behind this comment but, i think if you look closer at the examples given, many of these companies did not start out with the current logos they now use. Most of the companies listed here became big iconic entities before they had the current logos they use. Once they became icons then they started using the current logos they now use. Kinda which came first the chicken or the egg?

By: modern Branding

modern Branding — Wed, 26 May 2010 10:45:01 +0000

Nice blog, thank you for sharing this. Hope to hear more from you.

By: Mark

Mark — Mon, 03 May 2010 13:51:54 +0000

Nice article ..as i am also associated with this business so i am well aware how useful this article really is..

By: Preston D Lee

Preston D Lee — Mon, 26 Apr 2010 14:13:13 +0000

@Laura M,
Thanks for your thoughts on the subject, Laura. Some nice thoughts there. Best regards.

By: Laura M

Laura M — Mon, 26 Apr 2010 03:09:30 +0000

Great article!

My thoughts on linking the logo design to the business? It’s the best way to go for small business. It makes advertising simpler to have one explicit logo with the business name rather than an ambiguous logo and then trying to put advertising icons on top of that.

Also, the target for Target isn’t in relation to the business function, but it is to the name, so you still think of the red target – and thus, the name – when you think of department stores.

Cheers ~Laura.

By: Design Def

Design Def — Tue, 16 Feb 2010 11:43:19 +0000

Nice post on ‘sending a clear message in logo design’.
I particularly liked the way you’ve explained each logo design tip separately with actual logo examples.

By: business logo design

business logo design — Mon, 15 Feb 2010 09:22:49 +0000

The good thing about your information is that it is explicit enough for students to grasp. Thanks for your efforts in spreading academic knowledge.

By: Promotional Products

Promotional Products — Fri, 05 Feb 2010 12:21:15 +0000

LOVED this article. As someone who works in the promotional products industry and has to deal with decoration techniques like screen printing (t-shirts, bags etc), pad printing (pens, golf balls, calculators) and embroidary, many of the logos we recieve are a nightmare to reproduce effectively. Even with these days of “web 2.0″ and 3d bezel logos etc, the most effective logos from the biggest companies in the world are almost always 1, 2 or 3 colours, no shading or half tones, and easy to reproduce clearly. Why many smaller companies trying to make it don’t realise this simple fact is beyond me!

By: snlr

snlr — Fri, 05 Feb 2010 10:13:46 +0000

Nice post! Especially your second point, where most people would probably consider both logos effective and “nice”.

I disagree on your first point though. The illustration on the left might not be the perfect logo, but it’s definetely better than the dot on the right. That’s a “logo” that exists 100 times in each country in the world, it would be impossible to tie it to your own company. You can think of Einstürzende Neubauten, or a government agency, some kind of red cross derivate … But if you run the one on the left through a threshold filter or make it really small, you can see that it is actually quite recognizable. There’s that disc with a little whatever on it, and a writing next to it. That sticks.

The FedEx logo is aways quoted for its excellency, but I think it’s worth the time to stress one fact: the excellency is that the designers were not forced to outline the arrow. Only a few people notice the arrow by themselves – it’s not the reason why the logo works for the company.

By: Daily Inspiration | Links #9 | Ikab-Mag

Daily Inspiration | Links #9 | Ikab-Mag — Thu, 04 Feb 2010 23:44:56 +0000

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